International business development support
For businesses either entering or extending activity in an overseas market we offer marketing, sales and language assistance to enable you to develop the right product/service for the right people at the right price in the right place with the right positioning and image.
Export market growth activities provided by HW Language Services include:
I. Market research to assess best routes to market, business culture, identify and prioritise prospective partners and customers, evaluate key competitors, segment priority market sectors, understand industry trends and innovations and pinpoint key threats and opportunities.
II. Marketing communications planning and implementation including digital media, events, Press and PR, telesales campaigns, new product launches and case study collateral translations.
III. In-house, business French and German (and Russian beginners) language training for staff specifically to include product references and sales terminology.
IV. Business development activity including trilingual product presentations and lead generation across end users, specifiers, developers, contractors, agents, distributors and potential partners.
V. Sales duties including provision of quotations, customer support, CRM maintenance, contract negotiations, bid preparation for major projects, relevant pricing strategy, appointment of overseas partners and clients, product training and sales/planning reviews with partners.
VI. Stakeholder mapping and engagement including key European exhibitions and conferences, online communities such as LinkedIn groups, European trade association membership and involvement, British Embassy engagement in key European markets, trade journalist engagement for editorial coverage.
VII. Planning for growth including developing a GANTT chart showing major activities and milestones, budget required for implementation and timelines alongside any other KPIs required by your organisation.
This is not an exhaustive list rather an indication of some key elements for sustainable, export market growth.
In a nutshell, we take the hassle out of international engagement for clients by advising and supporting them how best to create the most compelling and relevant offer to current and new clients. In this way clients will yield the maximum return on their investment whilst they focus on the profitability of their day to day business.
HW Language Services provides strategic, export development and foreign language support services. Our expertise helps businesses, trade associations and private individuals to successfully engage in overseas trade, market analysis and academic studies.
Business services include market research, marketing planning and translated communications, sector-specific German and French language and cultural workshops, stakeholder mapping and engagement, as well as overseas exhibition and sales support.
Our language tutors offer business German, French and TEFL courses tailored specifically to reflect your product/ service and customer base. In addition, we deliver beginners’, GCSE, A Level and degree level German and French private tuition for those studying languages academically.
All language courses are available in-house and online. Other languages, including Russian, are also available on application.